Meet the team

Dr. Jon Finn, BA (hons), MSc, PhD.

Dr. Jon Finn is the founder and Managing Director of Tougher Minds.Jon Finn - Tougher Minds He has proven expertise in developing high-performing people and is recognised by his peers for his success in this area. He created the Tougher Minds consultancy, which uses the latest understanding from neuroscience, to work with business, schools, universities and sport. Based on his PhD work, Jon has developed Tougher Minds programmes to help individuals and teams to build better health, happiness and performance habits.

Tougher Minds has accumulated many accolades in recent years, including the Independent School Association’s education initiative of the year award. The consultancy has also advised the Department of Education, and think-tank DEMOS on developing resilience in young people. It is often featured in national newspapers including The Sunday Times and Sunday Telegraph, because of the innovative nature and impact of its work.

Via his background in sports psychology, Jon has worked with clients including the Professional Golfers’ Association and the England Rugby League team. He has also published both peer-reviewed papers and popular books within the area of performance psychology.

Jon graduated from the University of Northampton with a BA in Sports and Health Studies and completed an MSc in Sports Psychology at Manchester Metropolitan University. He completed his PhD at Leeds Beckett University and is a Visiting Research Fellow in the University’s Carnegie Faculty. Below is a sample of the breadth of Tougher Minds client base:

  • The Professional Golfers’ Association
  • Rugby League Super League Head Coaches
  • Deloitte
  • Teach First
  • University of Sydney
  • Premier League Football Managers
  • The Rugby Football League
  • The Scottish Golf Union
  •  The Welsh Golf Union
  • Yorkshire County Cricket Club
  • European Tour Golfers
  • Sky Sports
  • England Athletics
  • GB Equestrian Teams
  • The Haberdashers’ Livery Company of the City of London
  • University of Leeds
  • HSBC
  • John Deere Financial

Jim is Professor of Physical Activity and Health at Leeds Metropolitan University and is recognised as an expert in behaviour change.

Jim McKenna - Tougher MindsHe has worked with Jon Finn to develop the Tougher Minds consultancy, using his extensive experience to give input into the training programmes and related activities.

Jim has over 25 years in Higher Education during which he has worked in roles focussed on sports delivery, coach education, academic teaching and research leadership. He has published over 100 peer-reviewed papers in a variety of areas. His current work relates to delivering funded research projects and supporting both Ph.D. students and academic staff to achieve their aspirations. Jim is in demand as a speaker and is recognised for his ability to make scientific issues accessible to all. He has won many awards for teaching and research excellence and has also coached at elite level in sport, working at both Gloucester and Bristol rugby union clubs.


Andrew Foster is Tougher Minds Head of Education.

Andrew Foster - Tougher Minds Educated at Bradford Grammar School and Fitzwilliam College, University of Cambridge, Andrew Foster began teaching in 2003. He has worked in a range of schools, both maintained and independent, in the UK and in Australia.

As Head of History at Colfe’s, he led the department to the best examination results achieved in any subject area in the school, in any year. Appointed first Head of GCSE, and then Academic Performance, he has been the lead teacher on the Tougher Minds at Colfe’s programme, winning the 2014 Independent Schools Award for Education Initiative of the Year.

He has participated in major education consultations at the invitation of the think-tank Demos and presented to the annual TeachFirst conference. Andrew contributes to national television, radio and newspapers on education issues and is a keen rugby player and coach, representing his university at Twickenham against Oxford at Under 21 level.